Social Remarketing

Pointing out the effectiveness of your advertising on social media
The most known remarketing strategy is the one offered by Google Ads, Google’s advertising platform. However, not many people know that Facebook, the big rival of the American search engine, has developed a code that allows companies to do remarketing through Facebook Ads appearing at the side of the page or in the news feed stream. Moreover, there are platforms that make it possible to do retargeting on Twitter too. This is a broad range of possibilities, which we in SNDS can well employ so that our customers gain profits, often unexpectedly.

Convince to win
Social networks differ from search engines in one particular way. In social network the user does not directly search for the product: it is its echo through advertising or posts on friends’ pinboards that reaches them. If, once you have visited a website, the product or service you are interested in is proposed again to you, the communication starts from a more advanced persuasive level. Thanks to social remarketing, potential customers who visited the website are also reached by the advertising in question when they surf social networks: the banner is proposed in many variations, which help to convince the customers to conclude the action they had previously interrupted. Tactics that are very often the winning ones.

Benefits of social remarketing
Remarketing takes part in the game of “conversation streams” that characterize social networks in a very natural and useful way for users. If you display a banner or a textual advertisement suggesting research you have previously done, you can be helped in taking the right decision. This has nothing to do with the concept of spam because the trigger factor is the action taken by a potential customer when visiting the website. At our agency in Lugano we work every day to improve this technique, also by limiting the number of impressions, so that the continuous appearing of the same advertisements does not bore users. 

Experts in social retargeting
Regarding social remarketing, or as some people call it, social retargeting, our agency is one of the most well-known in the Canton of Ticino when it comes to the ability of making the most of this instrument's potential that changed advertising methods on the web. If you need help with your campaigns, please contact us: we will be happy to schedule a meeting.